Task 8 - 'Gone' Music Video Final Proposal

I intend to create a music video for the song 'Gone' by Asking Alexandria. The title of the production will be as follows:

Dan Greenway - Gone

The channel best suited to broadcast this music video would be K! TV. This is because this is the TV channel for the radio station Kerrang! who owns multiple subsidiary radio channels. They are the biggest rock and metal broadcasters in Britain. It'd be something that they could broadcast at any time of the day as it is an easy going song.

The target audience for my song has already been discussed in my 'Task 4 - Target Audience - Gone' blog post but will quote it below nevertheless.

"Age: 15 - 25

Gender: Predominantly Male

Religion: Atheist

Ethnicity: Caucasian

Social Class: D/E

My target audience, according to the descriptors set out by Young and Rubicam, are strugglers. They are alienated from society and have limited skills away from physicality. A lot of their expenditure goes towards alcohol, junk food and music related clothing, by this I mean band t-shirts as stereotypically these kinds of people wear nothing but band shirts and wristbands. They will usually wear skinny, black jeans accompanied by shoes such as Vans and Nike. A lot of the time they will dye their hair black and the females in the audience will use make up to take on a pale complexion but they'll use exaggerated eye liner.

When looking at Mosaic's descriptors, the audience fits into the, O65 and O66 categories. A lot of the time they are young students, often going to university which can explain why they fit into the 'struggler' descriptor. These students who are struggling for money often have an issue with the world and take on more liberal views, and when it comes to elections they'll usually vote for Labour or the Liberal Democrats or not vote at all. As well as this, because of their lack of money they are extremely unlikely to vote for the Conservative party due to their austerity measures. When it comes to food, they'll be purchasing non-perishable food from places such as Aldi and Lidl due to how cheap it is, things like Pot Noodles and Super Noodles and tinned foods such as soups, baked beans and tinned hotdogs, however they wont even purchase 'Heinz' soups and beans they'll purchase the shops own brand. They will however spend more money on things like energy drinks than they can really afford, buying lots of Monster energy and Redbull. When they eat out it'll be at extremely cheap places such as weatherspoons that often offer 2 for 1 meal deals and their diet in general will not be very good, often eating fast food. They will also not have the money to go on expensive holidays, they're more likely to take up on one of the cheap holidays that the Sun newspaper offers. If they have a car it'll be second or even third hand and it will most likely be 2 door with atleast 60,000 miles on the clock. They will be using 'Daz' washing powder as it is cheap and other, higher end, products are out of their price range, or alternatively give their dirty washing to their parents to do.

My target audience, despite not being wealthy do have an income. They will inevitably receive a student loan will most likely work part time, this gives them a small amount of expendable income that they will use on such products as purchasing music. If my audience did not have this available expenditure then I would not target them with my music video as the long term goal is to convince them to purchase the music by my artist."

The video will be a combination of performance and narrative. It fits into it this category as it will tell a story whilst cutting sporadically to the artist singing the song at the same time. This will make it look professional as most music videos today are a combination of the two, this is to convey the meaning of the song to the audience whilst keeping them engaged with performance scenes.

*Note this is the same as my previous final proposal as it is a similar genre and style of song. As well as this, nothing logistically has changed. The changes that have been made are the song and narrative.