Creative Journey - Entry 8

In this instalment of my creative journey I will discuss:

• Locations
• Target Audience
• Storyboarding
• Role Allocation

Locations

I knew that I wanted to film in roughly the same locations as the previous music video. However, I knew that I wanted my location to be clearer and more representative of the narrative I was pursuing.

Target Audience

To research into my target audience I looked into Young and Rubicam, as well as Mosaic, to find information about people likely to fit into my audience. It revealed things such as what newspaper they're most likely to read, how old they are and what their social class is.

Storyboarding

After my last storyboard, I decided to hand draw it this time so they were clearer. It also meant I was not limited whatsoever in what I could put on it as I was drawing it, not using an online program.

Role Allocation

The role allocation for this production was identical to that of the previous music video as nothing had changed.