The combination of my main product and ancillary texts have successfully allowed me to develop a branding for my artist. It is clear what genre of music they represent and what the overall theme of the whole album would be if it a real product. I have achieved this through symbolism in my music video (using video of a noose, angel, drug abuse etc.) and in my digipak (an inverted crucifix, crudely 'painted' onto a black background). These are stereotypical of the metal genre and would appeal to the fan base as well as creating an identity for my artist as well. Albeit, my chosen song is not heavy metal, the artist I am branding is a metal artist. Bands such as Metallica have previously made mellow songs to accompany an album such as 'Nothing Else Matters'. Furthermore, I made sure that my artist was wearing the same clothes for the ancillary text photo-shoot as he did in the music video to create further correlation between them.
I also made sure that I used the same font for the titles of both my ancillary texts and my music video. This creates a sense of professionalism and further links the products together. The font I used was "SF Movie Poster". I used this font because it was easy to read, bold and eye catching, bringing attention to the digipak when on the shelf in a store and to the magazine page. I have also used it as it is similar to the fonts used by other bands in both music videos and ancillary products such as Beartooth (The Lines and the album it's from Disgusting) and Biffy Clyro (Animal Style and the album Ellipsis).
I have successfully combined my main product and ancillary texts by featuring the song name of the music video on both of them. It is in the track listing on the CD Digipak and on the magazine advert it is featured in text at the bottom saying "Includes the No.1 Single 'gone'". Furthermore, the magazine product features the inverted crucifix that is on my digipak thus adding another layer of depth to the design of the ancillary texts.
The main colour scheme of both texts is monochrome. This links back to the music video which is very dark and has had some of the colour taken away from it in the editing process. Only the artist and his guitar is in colour, this draws attention to him and makes him the main focus of the products. The inclusion of the guitar refers to what genre of music the artist would produce and the monochrome theme reflects the overarching mood of the music video and accompanying album.
On the magazine advert I included the formats in which it is available, which were CD, Vinyl and Digital. I also included the record company that produced the album as in reality they are also included in magazine advert.There is no price on my advert as the prices of a CD, Vinyl or Digital copy would all vary due to them being different formats.
Finally, I made sure that I integrated the front cover of the Digipak into the magazine advert. I did this as in reality, an advert would include it as it helps audiences know what to look for when the CD has finally been released. It also ties the two products closer together, thus creating a wider audience for it and in turn the music video I created.
In conclusion, the combination of my main product and ancillary texts has helped to brand my artist, capture an audience and promote both the album and music video.
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