Friday 19 August 2016

Task 2.1 - Asking Alexandria - Run Free [Music Video Analysis]

Straight from the beginning of this music video it is clear to see that it is a 'performance' music video, this is shown to us through the first shot showing the entire band and an audience in front of them. This is one of the conventions established by Richard Lester originally used in the music video for 'If I Fell' in 'Hard Day's Night'.
The following shot is handheld. This is for multiple reasons, it is to give a sense of action as the song picks up in tempo and volume but it is also to give a feeling that you're there. Like you're behind the drummer watching his every move. As well as this, the angle of this shot coming from behind the drummer at the very back of the stage is intended to give the viewer a feeling of awe. It is almost as if the viewer is on the stage being watched along with the band.

The use of cranes is predominant within this music video, tracking downward each time. This gives a sense of scale to the music video and shows that it was in fact filmed at a show live and not in a studio. It brings the video to life as you can see almost everyone at the show coming to life whilst the band play.
This is another handheld Point-Of-View shot but from the audiences perspective. It is there to make you feel like a member of the crowd but also shows how the band are idolised by the positioning of the camera. It is also a low angle shot and pictures the band members towering above the audience and is a fairly accurate representation as if they weren't idolised then people wouldn't turn up to their concerts.

Another example of a convention established by Richard Lester is a close-up of instruments being played. In this music video it is done in a way that is very unusual. It was achieved by attaching a GoPro Camera to the head of the guitar facing down the neck. This shows the guitarists playing at an angle never seen before and is somewhat an evolution of the convention originally set by Richard Lester.

This medium shot allows the audience to establish who the main vocalist is as no one else is in shot except him at that precise moment in time. As well as that, he is in the foreground of the shot with drums in the background, once more reinforcing that he is the main member due to his positioning on the stage.
Slow motion is used throughout the music video accompanied with shots from behind the band once more delivering a sense of awe. Slow motion is not a convention from Richard Lester but derives more from it's use in the film industry to convey an immense feeling of action taking place which is further represented through the tempo of the music at that point in time. 

A High Angle shot is also used as the member of the band use the GoPros on the ends of their guitars to bring the audience into view, showing the venue completely lit up by mobile phone torches and lighters. Yet again bringing about the common theme of this music video, awe. 



The music video ends like it started, with an establishing/long shot of the band standing on the stage as the music fades out and the screen fades to black signalling the end of the 'performance'. 

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